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The General Insurance

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In 1963, The General® began selling insurance under the company name Permanent General Agency.  Over the years, The General have sold insurance through various companies including Permanent General Assurance Corporation (Permanent General® or PGAC® for short).  Although the adorable mascot didn’t join the ranks until a few decades later, The General® brings over 50 years of experience to the table in the Auto Insurance business.  The General is proud of its long history!  Take a look at how The General has evolved over the years…

April 1997

The company begins offering its insurance product through The General®!

November 2000

The General® gets a new look!  His phone is almost as big as he is.

December 2000

The General® adopts an additional logo!

April 2001

The General® gets a slogan, which we still use today!

Auto insurance for less, The General says Yes!®


PGAC® updates its logo and operate our service site, myPolicy, under that name for existing customers!

March 2007

The General® gets a makeover!  He still has a giant phone, but now he is 3D!

February 2011

The General® finally upgrades his phone, which is a good thing because The General launched its mobile site in April 2011!

January 2013

The General® gets his most recent makeover.  He wanted to look his best to welcome the new owners of The General Insurance, American Family Insurance®!


The General Logos          The General Mascot          The Evolution of The General Insurance